Well, actually I wasn’t there, at the Detroit Auto Show, but it stands to reason that someone from Ford uttered those words, near a rotating platform, without breaking into a laugh.  I’m willing to go on record, though, with the prediction that Ford’s new engine, the EcoBoost, will bear a new nameplate within two years. In a world fixated on what is sustainable, that name is simply not.

The name of Ford’s new V6 engine seems to imply that power is somehow boosted by some naturally occuring and environmentally sustainable green technology, like tree leaves, or a river.  Cars are a long way from being environmentally friendly, regardless of the technology that’s been developed and put into hybrid and electric cars.  Electrical outlets don’t grow own trees, and in fact, much of the electricity we use is powered by coal, not exactly a clean or sustainable technology.

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